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For us, one rule applies – everything we design has to work for the client’s benefit.
Design is not an exercise. It is a logical process resulting in a product which contributes to the client’s marketing objectives.
Anything we design has to work towards that end. Sometimes it’s a brochure, web site or corporate identity, sometime it is a simple single-sided leaflet, advertisement or large color prints for an exhibition or maybe even a screen show – but the basic rule remains – it has to work for the client.
Both Chris Chapman and Dionne Lyman have wide-ranging and practical experience of translating a client’s requirements into exciting and innovative designs – we’ve included some of them on this site.
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